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Author
Publisher
Penguin Press
Pub. Date
2017.
Description
Thompson examines "the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. [Exploring] the sentimental myths of hit-making that dominate pop culture and business, Thompson [argues that] quality is insufficient for success, nobody has 'good taste,' and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some...
Author
Formats
Description
"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next...
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