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Filled with case studies and anecdotes, How to Talk to Customers demystifies the most critical aspect of customer service: conversations employees have every day with customers. In this must-have resource, Diane Berenbaum and Tom Larkin outline a proven system based on their MAGIC customer service training program. MAGIC, which stands for Make A Great Impression on the Customer, can help anyone become the type of communicator that makes their customers...
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Starting an e-commerce business from scratch, becoming your own boss, and achieving financial independence has never been more accessible. Our book, "From Zero to Summit: Dropshipping Guide," provides a comprehensive guide for anyone looking to explore the modern face of entrepreneurship through dropshipping.This guide sheds light on opening the doors to the world of dropshipping and mastering this dynamic business model for those who want to get...
3) Legendeering
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Video is the single most powerful tool businesses have at their disposal. Period. Yet, many businesses struggle to find success using traditional video-based content production strategies. Why? Because most video strategies are about the business or creator, and not about the people who really matter-the community.
In this groundbreaking book, two-time Emmy Award-nominated Director of Photography and Producer Tom Langan presents a brand-new video...
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Se advierte que las barberías clásicas, que presentaban una apariencia descuidada y ofrecían un precio más accesible, están fuera de escena. Con el surgimiento de los salones de belleza ofreciendo el mismo servicio, pero con más confort a los clientes, las barberías fueron quedando detrás. Sin embargo, la verdad es que: los salones de belleza priorizan al público femenino, y el público masculino queda en segundo plano.
Por otro lado, los...
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Unlock the Secrets to Successful Budget Negotiations and Client Relationships!Are you a new entrepreneur looking to navigate the complexities of budget negotiations with confidence and finesse? Do you struggle to manage client expectations and align them with your business's financial realities? Look no further! "Navigating Unrealistic Budget Expectations: A Guide for New Entrepreneurs" is your comprehensive roadmap to mastering the art of budget...
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"Donna Cutting writes with passion about innovative ways service providers give a world-class experience to their customers. Put the ideas in this book into action and you'll fascinate your customers with red carpet service." -Sally Hogshead, author of Fascinate 501 Ways to Roll Out the Red Carpet for Your Customers is power-packed with proven, ready-to-implement action ideas to enhance your customers' experience. You'll find examples from a variety...
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Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can promise. Building on seven years of research on service quality, they construct a model that, by balancing a customer's perceptions of the value of a particular...
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La obra en cuestión explora de manera detallada la importancia del servicio al cliente en cualquier negocio, especialmente en el contexto actual, en el que los clientes tienen acceso a más información y opciones que nunca antes.El autor destaca la necesidad de una atención personalizada y la utilización de la tecnología para mejorar la eficiencia del servicio al cliente, pero también advierte sobre los peligros de una automatización mal implementada...
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Welcome to the intriguing journey ahead - a journey into the very fabric of consumer behavior, where decisions are made, preferences are formed, and connections are forged. In the bustling marketplace of ideas, products, and choices, understanding the minds of your customers is not just a business tactic; it's the key to unlocking a world of opportunities.Unraveling the EnigmaIn the pages that follow, we embark on a quest to decode the intricate dance...
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The book titled "Introduction to Reverse Logistics,"authored by Sanjivan Saini, delves into the dynamic andincreasingly pivotal realm of reverse logistics. In today'sinterconnected and environmentally-conscious world,the process of managing goods and materials flowingbackward in the supply chain has gained paramountsignificance. This comprehensive guide offers readers anuanced understanding of the principles, practices, andcomplexities that underpin...
11) How to Talk to Influential People: Effective Strategies for Networking and Building Successful Relat
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Are you struggling to build successful relationships and expand your network in your professional life? It can be frustrating and disheartening when you attend countless networking events, hand out business cards, and engage in small talk, only to find that nothing substantial comes out of it. You may even feel like you're wasting precious time and energy on fruitless efforts that yield no results. Networking is essential in today's competitive world,...
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Almost every business leader admits that too often, they have a great year on the top line, but too little to show on the bottom line. And when they can't or won't take on more debt, they stay stalled, unable to fund the people, technology, equipment, facilities, acquisitions or expansion that will help their business grow and thrive. With often-overlooked solutions to the five core challenges to building a strong bottom line to fund growth, "Profit...
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Introducing "The Art of Networking With People": Master the Skill That Unlocks Boundless OpportunitiesAre you ready to unlock the secret to success in both your personal and professional life? Look no further than "The Art of Networking With People." This comprehensive eBook is your guide to mastering the skill that has the power to transform your world.In today's interconnected world, networking has become an essential tool for growth and advancement....
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Embark on a journey to understand the world of Customer Experience (CX) with this informative introductory guide. Perfect for beginners and those new to the concept, this guide unravels the essence of CX and its significance in today's business landscape including the core components, its importance, real life examples, the 5 stages of the customer journey, key metrics used and strategies to improve customer experience.
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RockStar Service, Rockstar Profits reveals a new, fast, easy way to increase revenues, grow a business, and create loyal customers for life.
Imagine for a moment that your favorite artist, musician, group or rock star came into your office or called you today requesting your product or service. What would you say to them? What would you do to serve them? Now ask yourself: When was the last time I treated a customer or a client like a rock star? What...
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Discover the power of a compelling brand promise with this comprehensive guide. Uncover what a brand promise is and why it's crucial for your business's success. Dive into real-life examples from renowned brands to see the concept in action. Learn the step-by-step process of crafting an effective brand promise that resonates with your audience, and find out how to enhance your existing promise to better connect with your customers.
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Ce livre est bien plus qu'un simple livre sur le luxe. C'est un voyage captivant à travers l'univers des objets d'exception, conçu pour vous inspirer, vous guider et vous immerger dans l'art du luxe absolu. Des montres intemporelles aux éditions limitées éblouissantes, explorez la quintessence de la sophistication et découvrez pourquoi posséder ces trésors va bien au-delà de la simple acquisition matérielle.Plongez dans l'histoire fascinante...
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Ce livre est le guide ultime pour ceux qui cherchent à exceller dans le monde en constante évolution du contenu en ligne. Que vous soyez un photographe passionné, un graphiste talentueux, un vidéaste visionnaire ou un écrivain inspiré, ce livre vous offre des stratégies, des techniques et des inspirations pour transformer votre passion en succès numérique.À travers des conseils pratiques et des études de cas inspirantes, vous découvrirez...
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¿Alguna vez te has pregunatado como vende Amazon, Coca Cola, Zara, MacDonalds, Appel millones de dólares cada año? Aquí es donde entra en juego el neuromarketing, una poderosa disciplina que combina la ciencia del cerebro con las estrategias de marketing para influir en las decisiones de compra de los consumidores. El neuromarketing nos permite comprender cómo piensan y actúan los clientes, y nos proporciona las herramientas para optimizar nuestras...
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This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.
In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to short-term strategies like cutting prices, offering discounts, or making other concessions. By explaining how short-term strategies are destructive to the long-term sustainability...
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