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Business development for dummies
(Book)
Author
Status
Main Area
BUSINESS
1 available
BUSINESS
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| Main Area | BUSINESS | On Shelf |
More Details
Format
Book
Physical Desc
xiv, 402 pages : illustrations ; 24 cm.
Language
English
Notes
General Note
Includes index.
Description
Business Development For Dummies provides a model for business development that is specially designed for small-medium-sized B2B or B2C professional service firms. It maps business development to the customer lifecycle, ensuring your business is focused on growth through effective customer management. It covers strategy, marketing, sales, client management and partnerships/alliances in depth, helping you develop robust business development practices that can be used every day. It's a must-read for any business looking to grow and develop. In short, this is your tool to maximise your business growth.
Citations
APA Citation, 7th Edition (style guide)
Kennedy, A. (2015). Business development for dummies . John Wiley & Sons, Ltd..
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Kennedy, Anna. 2015. Business Development for Dummies. John Wiley & Sons, Ltd.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Kennedy, Anna. Business Development for Dummies John Wiley & Sons, Ltd, 2015.
MLA Citation, 9th Edition (style guide)Kennedy, Anna. Business Development for Dummies John Wiley & Sons, Ltd., 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.