Happy customers everywhere: how your business can profit from the insights of positive psychology

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Language

English

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Subjects

Subjects

Business & Economics
Consumer behavior
Consumers' preferences
Consumption (Economics)
Consumption (Economics) -- Psychological aspects
Marketing
Psychological aspects

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Contributors

Schmitt, Bernd Author
Van Zutphen, Glenn
Zutphen, Glenn Van Author

ISBN

9780230116450
9781137000460

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