William Hope
Author
Description
In recent years, 'nudge units' or 'behavioral insights teams' have been created in the United States, the United Kingdom, Germany, and other nations. All over the world, public officials are using the behavioral sciences to protect the environment, promote employment and economic growth, reduce poverty, and increase national security. In this book, Cass R. Sunstein, the eminent legal scholar and best-selling co-author of Nudge (2008), breaks new ground...
Author
Description
Rumours are as old as human history, but with the rise of the internet it's now possible to spread stories about anyone, anywhere, instantly. In the 2008 US election many Americans believed Barack Obama was a Muslim. The conspiracy theory book 9/11: The Big Lie has become a bestseller. Hearsay has fueled economic boom and bust - so much so that in many places it's now a crime to circulate false rumours about banks. Why do ordinary people accept rumours,...