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(0)Chip Heath
Author
Publisher
Avid Reader Press
Pub. Date
2022.
Description
Making Numbers Count: The Art and Science of Communicating Numbers. A clear, practical guide to turning cold, clinical data into a story - from bestselling business author Chip Heath. Across industries from business and technology to medicine and sociology, numbers and data are fundamental to the next big idea.
Author
Publisher
Books on Tape
Pub. Date
[2013]
Description
"Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We're overconfident. We seek out information that supports us and downplay information that doesn't. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn't fix the problem, any more than knowing that we are nearsighted...
Author
Description
A lo largo de nuestra vida aceptamos muchos cambios importantes: el matrimonio, los hijos, las nuevas tecnologías o los nuevos trabajos. No obstante, algunos hábitos los consideramos innegociables. Los fumadores siguen fumando y los niños siguen engordando demasiado.
Hay cambios fáciles y cambios difíciles. Esto es así porque el corazón y la mente están en conflicto. Por una parte está el lado emocional, nuestro lado instintivo, que siente...
5) The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
Author
Description
Lots of books teach the mechanics of using Facebook, Twitter, and YouTube. Some explain how to use these and other tools to compete in business. But no book addresses one of the biggest desires among 18-34 year olds: how to harness the incredible power of the new social media to make a difference, to do something that really matters. The goal of this book is simple: to help you achieve a singular goal by harnessing social media. To create political...