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(0)Charles Duhigg
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A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest...
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Publisher
Vintage Español, una división de Penguin Random House
Pub. Date
2019.
Description
In The Power of Habits , award-winning journalist Charles Duhigg takes us to the limit of scientific discoveries that explain why habits exist, how they condition us, and how to change them. Duhigg delivers a wealth of information in a riveting narrative that takes us into the Procter & Gamble meeting rooms, into the NFL bleachers, and even into the civil rights movement, and presents a whole new way of understanding nature. human and its potential.
En...
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La mayor parte de las decisiones que tomamos a diario pueden parecernos producto de una forma reflexiva de tomar decisiones, pero no es así. Son hábitos. Y aunque cada hábito no tiene mucha importancia en sí mismo, con el tiempo, las comidas que pedimos, lo que decimos a nuestros hijos cada noche, si ahorramos o gastamos, la frecuencia con que hacemos ejercicio y el modo en que organizamos nuestros pensamientos y rutinas de trabajo tienen un profundo...
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Seit kurzem versuchen Hirnforscher, Verhaltenspsychologen und Soziologen gemeinsam neue Antworten auf eine uralte Frage zu finden: Warum tun wir eigentlich, was wir tun? Was genau prägt unsere Gewohnheiten?
In diesem Hörbuch erzählt Charles Duhigg anhand zahlreicher Beispiele aus der Forschung wie dem Alltag von der Macht der Routine und kommt dem Mechanismus, aber auch den dunklen Seiten der Gewohnheit auf die Spur.
Unter anderem erklärt der...
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"We all know people who seem capable of connecting with almost anyone. They are the ones we turn to for advice, the ones who ask deep questions but also seem to hear what we are trying to say. What do they know about conversation that makes them so special? And what can they tell us about how communication really works? Supercommunicators, Charles Duhigg argues, understand--some by intuition, some by hard-won experience--that there is a science to...