"A book about how to use words in a way that is most persuasive"--

"The former federal prosecutor and congressman for South Carolina breaks down the art of persuasion into a few shockingly simple, easy-to-follow, and proven steps that will help readers win arguments, gain support for their cause, and convey their message successfully."--Publisher's description.

Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.

"The authors of the classic Influence Without Authority explain the unique challenges of influencing powerful peopleLearn to overcome your difficulties with a boss who is uninterested in your concerns, or resistant to giving needed support. Or discover how to win the cooperation of senior managers who are hard to reach, and hard to sell on your ideas, products, or services. In their classic book, Influence Without Authority, Allan Cohen and David...

"Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story 'a strategic tool with irresistible power'--the proof lies in the success stories of 50 icons, leaders, and legends featured in [this book] ... Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations,...

"The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers...