Catalog Search Results
61) Legendeering
Author
Description
Video is the single most powerful tool businesses have at their disposal. Period. Yet, many businesses struggle to find success using traditional video-based content production strategies. Why? Because most video strategies are about the business or creator, and not about the people who really matter-the community.
In this groundbreaking book, two-time Emmy Award-nominated Director of Photography and Producer Tom Langan presents a brand-new video...
Author
Description
First impressions are often lasting impressions. How customers are treated on the phone can quickly turn them into either an ex-customer or a customer for life. This thorough, quick-reading guide shows anyone who uses the phone -- from salesperson to manager to secretary -- how to treat it as a service tool that directly impacts on company profits. Readers will be able to double their effectiveness when they learn how to:* handle irate customers*...
Author
Description
Se advierte que las barberías clásicas, que presentaban una apariencia descuidada y ofrecían un precio más accesible, están fuera de escena. Con el surgimiento de los salones de belleza ofreciendo el mismo servicio, pero con más confort a los clientes, las barberías fueron quedando detrás. Sin embargo, la verdad es que: los salones de belleza priorizan al público femenino, y el público masculino queda en segundo plano.
Por otro lado, los...
Author
Description
Engaging, practical, and immediately useful for any business and its messengers on how to talk about their business and connect with their customers.
The vast majority of word of mouth happens offline, in everyday conversations. In The Science of Customer Connections, Karrh offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business.
With...
Author
Description
Imagine what would happen if you could quickly elevate the EQ score of everyone in your organization. Profitability, retention, and customer satisfaction would soar! Studies prove that emotional intelligence-knowing how to manage emotions, empathize, build relationships, and more-drives performance. But how do you get naturally resistant people to practice new ways of thinking? Trainers, coaches, and organizational development professionals can now...
66) Customers the Day After Tomorrow: How to Attract Customers in a World of AIs, Bots, and Automotion
Author
Description
• Based on research in more than 300 innovative companies, the visionary insights of bestselling author Steven Van Belleghem provide an answer on how to be customer-oriented in a world of automatization and digitalization
• With a chapter by expert Peter Hinssen
Phase 3 of digitalization has started. A phase of artificial intelligence has revolutionized the buying behavior of customers: collecting information, the buying process and customer...
67) Marketing
Author
Series
Formats
Description
Too often, businesses create a product or service and then focus their marketing efforts on trying to convince customers that they need it. But the key to successful marketing--and a successful business for that matter--is already knowing that what you are offering is what the public has been searching for! In Marketing, renowned business expert Brian Tracy has provided 21 powerful and proven ideas any business can use immediately to improve their...
Author
Formats
Description
Customer service experts Leonardo Inghilleri and Micah Solomon's anticipatory customer service approach was first developed at The Ritz-Carlton as well as at Solomon's company Oasis, and has since proven itself in countless companies around the globe--from luxury giant BVLGARI to value-sensitive auto parts leader Carquest and everywhere in between. Their experience shows that the most powerful growth engine in a tight market--and best protection from...
Author
Formats
Description
Good public relations is no longer just icing---it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set...
70) How to Promote Your Business & Increase Sales: An Excellent Sales Promotion & Social Media Marketing
Author
Description
WE ARE PLEASED TO PRESENT a new Book: How To Promote Your Business & Increase Sales: An excellent Sales Promotion & Social Media Marketing Book for Business Owners & Managers. This is the new and expanded 2nd Edition published in December 2022.
In this book, Professor Andy and his team teach readers how to effectively promote their brands on social media, retain customers, create promotional content, and market their products.
Their focus is on businesses...
Author
Description
In The Versatile Leader, Msuega Tese offers twelve metaphors for effective leadership spanning a broad spectrum of strategic and tactical situations.
As a starting point, the physician's diagnosis helps uncover the strategic status. The architect makes a realistic plan for the new organization as builders erect structures that transition startups to the growth stage. Engineers solve existential problems and contribute to continuous improvement. Finally,...
Author
Formats
Description
As a business owner, everything you've worked so hard to achieve thus far depends on getting the word out to the right people. Marketing your product or service is detrimental to your survival! With that said, it is not an exaggeration to say that the most important hat a business owner wears is that of marketer. But as entire business degrees and companies have been built around the marketing industry, how could you ever wear that hat for your company?...
Author
Description
As the effects of the global recession linger, consumers everywhere are changing their purchasing patterns, paying greater attention to what and why they are buying, and from whom. While many feel rampant spending is hard-wired into the modern psyche and that we will be back to our wasteful ways soon enough, there are clear indications of a permanent shift in the way we shop. Even before the economic downturn, consumers' definitions of value had begun...
Author
Description
This book is a comprehensive practical guide for account managers, sales teams and account leaders operating in the B2B space. It provides knowledge to excel in developing, growing and retaining top accounts in local and global environments. With a nuanced version of 'account management' that will potentially be a game changer, the book offers a personnel-and-process based agenda that can create a 'competitive advantage' on its own.
Author
Description
Companies looking for a competitive edge must convert their reactive, cost-laden contact programs into proactive, revenue-generating, "real-time" contact centres. Real-time is a big "buzzword" in the customer service field right now, and this book offers real, practical strategies for turning the call centre into a real-time operation that generates profits. These centres provide an outstanding customer experience, enhance loyalty, create new revenue,...
Author
Description
Unlock the Secrets to Successful Budget Negotiations and Client Relationships!Are you a new entrepreneur looking to navigate the complexities of budget negotiations with confidence and finesse? Do you struggle to manage client expectations and align them with your business's financial realities? Look no further! "Navigating Unrealistic Budget Expectations: A Guide for New Entrepreneurs" is your comprehensive roadmap to mastering the art of budget...
Author
Description
With customer loyalty weighing in as the most valued commodity in the workplace today, we'd all like to know how to create lasting emotional connections to keep clients personally satisfied and eager to do business with us. In this follow-up to Take Charge of Your Mind John Selby presents his 4step Listening With Empathy mood management method for doing just that, giving readers a practical toolkit for rapidly shifting from negative to genuinely positive...
Author
Description
The first edition of The Secrets of Word-of-Mouth Marketing provided readers with step-by-step guidance for constructing a word-of-mouth marketing campaign that would penetrate successive audience tiers and build sales exponentially. Extensively revised to reflect the profound changes in the marketplace, from new attitudes and communication methods, to new ways of relating to increasingly wary Web 2.0 customers, the second edition of this groundbreaking...
Author
Description
"Donna Cutting writes with passion about innovative ways service providers give a world-class experience to their customers. Put the ideas in this book into action and you'll fascinate your customers with red carpet service." -Sally Hogshead, author of Fascinate 501 Ways to Roll Out the Red Carpet for Your Customers is power-packed with proven, ready-to-implement action ideas to enhance your customers' experience. You'll find examples from a variety...
Author
Description
Solo-professionals are the brand of their business. Whether you're growing a new business or an experienced solo-professional, Personal Brand Clarity is your step-by-step guide to the personal brand-defining process. Realize your unique value position and get a competitive advantage to grow a business that is a signature of your identity, story, and passion. Better brand development can assign more powerful meaning to your unique value position in...
Didn't find it?
Can't find what you are looking for? Request an item not in the catalog. Submit Request