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Este libro es una guía práctica y accesible para entender y aplicar el modelo Canvas, que le aportará la información esencial y le permitirá ganar tiempo.
En tan solo 50 minutos usted podrá:
• Familiarizarse con el modelo Canvas y sus nueve casillas que plasman toda la actividad de su empresa
• Ver un caso práctico y entender cómo aplicarlo en su modelo de negocio, para rectificar posibles errores y potenciar sus puntos fuertes
• Imprimir...
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The must-read summary of Bernd Schmitt's book: "Experiential Marketing: How To Get Customers To Sense, Feel, Think, Act and Relate To Your Company and Brands".
This complete summary of the ideas from Bernd Schmitt's book "Experiential Marketing" offers a new way to look at the goal of marketing. In fact, traditional marketing is benefits-oriented – that is, consumers are assumed to be rational decision makers who seek to maximise the number of...
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Think you can spot the leaders in your company? Do you believe that all the linchpins in your organization can be identified based on the title on their business card? Well, think again. What about the field agent you haven't bothered to get to know who solves previously intractable problems? What about the service rep you assumed was just another cookie-cutter ear-piece holder who thinks outside the box and creates unshakable customer loyalty? Don't...
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This complete summary of the ideas from Bill Stinnett's book "Think Like Your Customer" shows that in order to sell more of your products and services, you need to step into your customers' shoes and learn to think the way they do. In his book, the author explains that doing this will help you to understand why customers buy and how they reach a purchase decision. This summary highlights how you can do this and then use your findings to interact with...
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Un guide pratique et accessible pour vous familiariser au Business Model Canvas
Le Business Model Canvas est fait vous, entrepreneurs ! Facile à employer, cet outil centré sur la proposition de valeur vous permettra de repenser vos priorités et d'imaginer des plans d'action concrets à mener en vue de créer de la plus-value pour votre entreprise.
Ce livre vous aidera à :
• Structurer vos idées les plus folles ;
• Construire votre...
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This complete summary of the ideas from Michael Bosworth and John Holland's book "Customer Centric Selling" shows how marketers and salespeople should work together to achieve more. Customer centric selling is a system where salespeople and marketers come together and use sales-ready messages to help customers visualize a product and how it can satisfy their needs. The authors share the 8 critical aspects that you will need to master in order to communicate...
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This complete summary of the ideas from Jon Spoelstra's book "Marketing Outrageously" shows how the most fun and refreshing marketing campaigns - which therefore make the most money - are those that are outrageous. In his book, the author presents his research into outrageous marketing campaigns and reveals the key traits that they all have in common. This summary explains each of these key traits so that you can implement them into your own campaigns...
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This complete summary of the ideas from Steve Kaplan's book "Bag the Elephant" shows the merits of acquiring and retaining big clients to grow your business. In fact, working with fewer big customers has many advantages over working with many small ones, ranging from being more cost effective, being more focused, being able to build lasting relationships and reduce advertising spend. These 'elephants' of the business world are hard to acquire, and...
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Learn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable "wow" events for the world's most demanding clients.
If you're searching for ways to ensure your customers walk away from your company with a smile on their face and a plan to return, you found it. And any business organization can adapt the tools and techniques in this book.
Colin Cowie, one...
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Un guide pratique et accessible pour tout savoir sur Amazon et son fondateur Jeff Bezos !
Au départ simple librairie en ligne, Amazon est devenu en moins de deux décennies le leader mondial du commerce sur Internet. Propulsé sur le devant de la scène, il fait aujourd'hui partie de ceux qu'on appelle les « Big Four » avec Apple, Google et Facebook. Depuis sa création, le groupe de Jeff Bezos déploie ses ailes et lance chaque année de nouveaux...
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This complete summary of the ideas from Gregg Lederman's book "Engaged!" explains that customers love doing business with companies which have a highly motivated workforce that is enthusiastically dedicated to delivering a great experience. In his book, the author provides three things that must be done in order to reach that goal and how you can achieve them to give your customers the best experience possible and keep them coming back again and again.
Added-value...
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The must-read summary of Frances Frei and Anne Morriss' book: "Uncommon Service: How to Win by Putting Customers at the Core of Your Business".
This complete summary of the ideas from Frances Frei and Anne Morriss' book "Uncommon Service" shows that it's not enough to demand that employees deliver a great service. In other words, it is indispensable to design a business model so that all employees deliver excellent service as an everyday occurrence....
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It's no secret that most advertising is silly, irritating, and boring. Everywhere we go, irrelevant ad-noise clutters our physical and mental environments. More importantly, it simply doesn't work. If your company's advertising doesn't rise above the fray, you probably blame your agency-they're not giving you their best work, or they "just don't get it." But consider this: you might be the problem.
After nearly five decades in the advertising business,...
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The must-read summary of Shep Hyken's book: "Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet".
This complete summary of the ideas from Shep Hyken's book "Amaze Every Customer Every Time" shows how you have a competitive edge when you amaze your customers every time they deal with you, regardless of the state of the economy or the dynamics of the marketplace in which you operate. In his book,...
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The must-read summary of Ed Fuller's book: "You Can't Lead with Your Feet on the Desk: Building Relationships, Breaking Down Barriers, and Delivering Profits".
This complete summary of the ideas from Ed Fuller's book "You Can't Lead with Your Feet on the Desk" shows how the key to excelling in today's world or borderless commerce still lies in building relationships - and you cannot do this from behind your desk. You've got to get out and experience...
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The must-read summary of Harry Beckwith's book: "What Clients Love: A Field Guide to Growing Your Business".
This complete summary of the ideas from Harry Beckwith's book "What Clients Love" answers a fundamental question: "How do you grow your business today and continue to be an ongoing success in the future?" In his book, the author explains that having technical competence in what you do is essential for this, but you also need to build and maintain...
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The must-read summary of Robert Spector's book: "Amazon.com. Get Big Fast: Inside the Revolutionary Business Model That Changed the World".
This complete summary of the ideas from Robert Spector's book "Amazon.com. Get Big Fast" points to the fact that not many of us would have thought, twenty years ago, that we would be buying books from a computer, let alone reading them from a digital tablet. Interestingly, the idea for Amazon was conceived when...
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The must-read summary of Ken Blanchard, Jim Ballard and Fred Finch's book: "Customer Mania: It's Never Too Late to Build a Customer-Focused Company".
This complete summary of the ideas from Ken Blanchard, Jim Ballard and Fred Finch's book "Customer Mania" shows that to succeed in business today, you have to provide consistently great customer service. In other words, unless you have a unified, people-first, customer-oriented culture, it will be difficult...
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The must-read summary of Barry Farber and Joyce Wycoff's book: "Breakthrough Selling: Customer-Building Strategies from the Best in the Business".
This complete summary of the ideas from Barry Farber and Jocye Wycoff's book "Breakthrough Selling" shows that many people sell products, but not all of them are good at selling. In their book, the authors explain how some of the best salespeople have succeeded by providing outstanding customer service....
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