Catalog Search Results
Author
Publisher
St. Martin's Press
Pub. Date
2016.
Description
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a ... diverse array of challenges....
Author
Publisher
Portfolio/Penguin
Pub. Date
[2021]
Description
"From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who...
Author
Formats
Description
Expert advice from more than 100 professionals, explaining how social networking can help propel your career; the ins and outs of social networking sites--LinkedIn, Google+, Twitter, Facebook, and more--for beginners and advanced users alike; tips for creating and maintaining a blog; and learning how to establish yourself as an expert in your field.
Author
Publisher
Hachette Go
Pub. Date
2024.
Description
"Brand is everything. Whether you're a real estate broker, a hair stylist, or a contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand--you just might not know it yet. Brand It Like Serhant...
Author
Formats
Description
"You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. People now want to make their own decisions based on raw footage, real-time updates, and unfiltered live streams. How then, do marketing executives and others gain consumer trust? This book explores a comprehensive five-step process...
Author
Series
Publisher
Houghton Mifflin Harcourt
Pub. Date
[2019]
Description
"From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!"--
Author
Formats
Description
3rd Edition of the world's most popular LinkedIn book. Completely revised and updated.
Many LinkedIn books focus solely on creating a killer LinkedIn profile. But LinkedIn is not a passive sport. You can't just sit around waiting for people to find your awesome profile.
This book will help you create a top-notch profile AND make REAL MONEY with LinkedIn.
Tens of thousands have already used Wayne Breitbarth's LinkedIn secrets to land lucrative new...
Author
Publisher
A Touchstone book, published by Simon & Schuster
Pub. Date
[2013]
Description
"One of the most provocative entrepreneurs of our time, who started Eckō Unltd out of his parents' garage and turned it into a media empire, Marc Eckō reveals his formula for building an authentic brand or business. Marc Eckō began his career by spray-painting t-shirts in the garage of his childhood home in suburban New Jersey. A graffiti artist with no connections and no fashion pedigree, he left the safety net of pharmacy school to start his...
10) Air
Publisher
Warner Bros. Entertainment
Pub. Date
[2023]
Description
Reveals the unbelievable game-changing partnership between a then-rookie Michael Jordan and Nike's fledgling basketball division which revolutionized the world of sports and contemporary culture with the Air Jordan brand. This moving story follows the career-defining gamble of an unconventional team with everything on the line, the uncompromising vision of a mother who knows the worth of her son's immense talent, and the basketball phenom who would...
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