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Small data : the tiny clues that uncover huge trends
(Book)
Author
Status
Main Area
BUSINESS
1 available
BUSINESS
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| Main Area | BUSINESS | On Shelf |
More Details
Format
Book
Physical Desc
x, 245 pages : illustrations ; 25 cm
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Citation/References
Kirkus Review - Adult,010116
Citation/References
Library Journal,,020116, p. 84
Citation/References
Booklist,,021516, p. 16
Description
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a ... diverse array of challenges. In [Austria, for instance], a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers"--,Provided by publisher.
Citations
APA Citation, 7th Edition (style guide)
Lindström, M. (2016). Small data: the tiny clues that uncover huge trends (First edition.). St. Martin's Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Lindström, Martin, 1970-. 2016. Small Data: The Tiny Clues That Uncover Huge Trends. St. Martin's Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Lindström, Martin, 1970-. Small Data: The Tiny Clues That Uncover Huge Trends St. Martin's Press, 2016.
MLA Citation, 9th Edition (style guide)Lindström, Martin. Small Data: The Tiny Clues That Uncover Huge Trends First edition., St. Martin's Press, 2016.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.