Catalog Search Results
Author
Publisher
Portfolio/Penguin
Pub. Date
[2023]
Description
"What's the difference between your competitor and your enemy? You know who your competitors are. You keep tabs on them regularly, and can list them calmly, along with their strengths and weaknesses. But your enemies are a whole other matter. They're thehaters and the doubters who said you'd never make it, the ones who stomped on your dreams. When you think about your enemies, you can't stop the strong feelings rising up. In Choose Your Enemies Wisely,...
Author
Publisher
Hachette Go
Pub. Date
2024.
Description
"Brand is everything. Whether you're a real estate broker, a hair stylist, or a contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand--you just might not know it yet. Brand It Like Serhant...
Author
Publisher
Portfolio/Penguin
Pub. Date
[2017]
Description
Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and...
4) Know what matters: lessons in building transformative companies and creating a life you can respect
Author
Publisher
Harvard Business Review Press
Pub. Date
[2023]
Description
"How did Ron Shaich, the visionary founder of Panera Bread, build a little bakery in St. Louis into 2,400 restaurants with 6 billion dollars in revenue and annual returns of 25 percent, outperforming Starbucks, Chipotle, and all others? By seeing the future and clearing a path to it, leading and innovating from the future back. Now, Shaich shares his story, starting with its humble entrepreneurial beginnings: the college-campus convenience store he...
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