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Author
Publisher
Vintage Español, una división de Penguin Random House
Pub. Date
2019.
Description
In The Power of Habits , award-winning journalist Charles Duhigg takes us to the limit of scientific discoveries that explain why habits exist, how they condition us, and how to change them. Duhigg delivers a wealth of information in a riveting narrative that takes us into the Procter & Gamble meeting rooms, into the NFL bleachers, and even into the civil rights movement, and presents a whole new way of understanding nature. human and its potential.
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Author
Formats
Description
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest...
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