Catalog Search Results
Author
Description
Please note: This is a companion version & not the original book.
Book Preview:
#1 I wanted to travel by train from London to Tokyo. I found passengers who were willing to travel with me. Duffill was one of them. He was old and his clothes were far too big for him, but he had many oddly shaped parcels wrapped in string and brown paper.
#2 The train was speeding through Clapham. I had left England behind. The sky was old. Schoolboys in dark blue...
Author
Description
Please note: This is a companion version & not the original book.
Book Preview:
#1 A Hook Point is a piece of copy, an insight from statistics or a professional's point of view, a philosophy, or a person's thought that can help you get people interested in your content or business. It helps you generate new leads, launch products successfully, generate social followers at scale, and drive massive revenue growth.
#2 Hooks are an important...
Author
Description
Please note: This is a companion version & not the original book. Book Preview:
#1 I was woken up at 3 a. m. by a loud knock at the door of my room. I opened the door cautiously, anticipating that this could be a simulated kidnapping, and that I could be grabbed forcefully and have a bag put over my head before being dragged away and kept captive for hours.
#2 I was stuck in the middle of nowhere, and a car full of college students passed by. I...
Author
Description
Please note: This is a companion version & not the original book. Book Preview:
#1 In your current sales approach, how high up the corporate org chart do you land on your initial cal or contact. Are you typical y starting at the very top of the organization chart or are you more likely to be starting on the first or second branch from the bottom of that chart, with the lower-level supervisors/buyers/managers/purchasing agents/ associates.
#2 When...
Author
Description
Please note: This is a companion version & not the original book. Book Preview:
#1 I had the pleasure of working with a young man named Abayomi in 2007, who lived in a rural village in Africa and participated in the Ubuntu community via an Internet cafe. His passion for the community was not just that he could make an impact, but that his impact was amplified when combined with other people in the community.
#2 I wanted to understand how the Internet...
Author
Description
Please note: This is a companion version & not the original book. Book Preview:
#1 The difference between winning and losing is not just about where you show up and who you speak with, but what you say when you get there. Sales methodology is about how to structure an opportunity or an account, but it's the messaging that fuels the process.
#2 In a hypercompetitive environment, where customers are overwhelmed by the amount and complexity of information,...
Author
Description
Please note: This is a companion version & not the original book.
#1 User experience is the process of measuring and understanding the user's reaction to your product. It is different from other fields, and people find their way to it through a variety of pathways.
#2 The term user experience is a general term that describes not only a professional practice, but also a resulting outcome. To be a user experience designer means to practice a set of...
Author
Description
Please note: This is a companion version & not the original book. Book Preview:
#1 A woman went to a shoe store to buy a pair of shoes. She was never actually interested in buying the shoes, but she kept returning to the store over the course of two weeks because of the salespeople's repeated attempts to get her to buy the shoes.
#2 The first product sold through Google was a lobster. Someone sat at their computer in California, clicked on...
Author
Description
Please note: This is a companion version & not the original book. Book Preview:
#1 Not all collections of words constitute a story. A story is something special. It is a series of words that have meaning, and it is up to you to determine what that meaning is.
#2 The six identifiable features of a story are a time, a place, a main character, an obstacle, a goal, and events. Stories typically have a time indicator, a place indicator, a main character,...
Author
Description
Please note: This is a companion version & not the original book.
Book Preview:
#1 The six warning signs of procrastination are: life feels like a long series of obligations that cannot be met, you are unrealistic about time, you are vague about your goals and values, you are unfulfilled, frustrated, and depressed, and you are indecisive and afraid of being criticized for making a mistake.
#2 Procrastination is a habit that can be extremely destructive...
Author
Description
Please note: This is a companion version & not the original book. Book Preview:
#1 In Part I, we will focus on all of the things you must do to get your marketing business off on the right track. Completing these foundational steps is similar to building a strong foundation for a building.
#2 The first step in targeting your ideal clients is to identify, describe, and focus on a narrow target of clients or segments that are perfectly suited for...
Author
Description
Please note: This is a companion version & not the original book. Book Preview:
#1 The internet has always been obsessed with how people present themselves online. We want to come across well, and we want people to like us. We want, in marketing terms, to build a brand.
#2 Personal branding is about identity. You intentionally craft a public identity for a specific purpose. People are getting tired of the constant noise and empty promises made by...
Author
Description
Please note: This is a companion version & not the original book.
Book Preview:
#1 Digital marketing is the process of marketing a product or service through the use of digital media. It is a part of almost every business decision from product development and pricing to public relations and even recruitment.
#2 The focus of this book is on digital marketing, and the word marketing is as important as the word digital. It is crucial that digital...
Author
Description
Please note: This is a companion version & not the original book. Book Preview:
#1 Your two primary resources are time and money. You will never have enough of either, so your competitive advantage comes from intelligently reallocating your scarce resources to achieve breakthrough growth.
#2 If you find yourself in a situation where you have no time or money, you must hack your body and mind to boost your energy and increase the output from the...
Author
Description
Please note: This is a companion version & not the original book. Book Preview:
#1 There are two types of lies: self-focused and other-focused. Self-focused lies are told to help the person telling the lie, whereas other-focused lies are told to help another person. While self-focused lies are rarely harmful, other-focused lies can be very dangerous.
#2 Other-Focused Lies are lies that are told with good intentions to benefit or protect another...
17) Summary of B. Joseph Pine II & James H. Gilmore's The Experience Economy, With a New Preface by t
Author
Description
Please note: This is a companion version & not the original book.
#1 The actions of individual entrepreneurs prove the point that goods and services are no longer enough to foster economic growth and create new jobs. To realize revenue growth and increased employment, the staging of experiences must be pursued as a distinct form of economic output.
#2 The Geek Squad, a company that provides computer support, exemplifies the experience economy. The...
Author
Description
Please note: This is a companion version & not the original book. Book Preview:
#1 The environments people create around themselves are rich with information about their personalities, values, and lifestyles. From some laundry receipts, an unfinished letter in the wastebasket, and other assorted clues, Steinbeck was able to piece together a portrait of Lonesome Harry.
#2 I conducted a study in which I had environmental assessors visit the rooms...
Author
Description
Please note: This is a companion version & not the original book. Book Preview:
#1 SEO is the process of making your website rank high in search engines. It can be done by buying the print edition of this book or downloading the kindle version.
#2 The first group is made up of SEO begrudgers, who think of SEO as an expense rather than an investment. They decide what they want to spend on SEO and what it should cost before they get a single quotation....
Author
Description
Please note: This is a companion version & not the original book.
Book Preview: #1 The acronym P. A. S. T. O. R. stands for Pastor, Authority, Sensitivity, Trust, and Openness. It is a guide to writing copy that will get you more sales.
#2 You must make the consequences of not solving the problem as painful as possible. This is the most important step in making sales, and it is widely overlooked.
#3 When describing the problem, amplify the consequences...
Didn't find it?
Can't find what you are looking for? Request an item not in the catalog. Submit Request