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Are you new to marketing or struggling to get started with developing a strategy?
Would you like to know how to assess and evaluate where your brand stands with competition?
Are you looking to define the right marketing mix and need to know what it takes to generate a successful marketing strategy?
Marketing Strategy is the guide you need! We will teach you how to establish your marketing strategy in 7 easy steps. This guide is designed to provide...
Author
Description
This book gives emphasis on the latest trends and developments in marketing, with stress on the significance of communication between marketing and all the other fields of the business. It introduces new views in successful tactical market planning, and gives examples of market- focused, original and customer-driven action. It focuses on customer relationship management, brand building, optional market channels, and international marketing. Topics...
Author
Description
"Marketing Management: International Strategies and Digital Techniques" offers a comprehensive overview of modern marketing management practices. This concise guide covers a wide range of topics, including international marketing, consumer behavior, digital marketing, and international marketing research. Readers will gain insights into the challenges and opportunities of international marketing, as well as the trade theories and economic development...
Author
Description
Managing Marketing Should Not Be Difficult, Boring or Scary. Learn some of the more complex aspects of marketing management in a simpler context.
If you are interested in understanding marketing management in greater detail, but you are just not in the mood for those stale academic written, hard to understand, boring textbooks, then this book is just for you.
If you are simply looking for additional information and wish to supplement your existing...
Author
Description
Born from studies and the experiences of its author, Retail Marketing Management provides guidelines, concepts, and practices of marketing, with a special focus on retail management. The guidelines aim to encourage and facilitate the development of marketing strategies that enable organizations to achieve greater competitive power and build brands that are respected and valued in the market, while the concepts are intended to give the theoretical...
Author
Series
Description
Location Based Marketing-3 Manuscripts in 1 Book, Including: Mobile Marketing, Digital Marketing and Marketing Analytics.
MOBILE MARKETING:
7 Easy Steps to Master Mobile Strategy, Mobile Advertising, App Marketing & Location Based Marketing.
YOU'LL LEARN:
The importance of mobile strategy
Strategies for Push Notifications
The importance A/B testing
How to understand the critical components of App Marketing Funnels
The power of SMS marketing
What...
Author
Description
This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing.
Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your web and mobile sites so that they can be found in search. Then use the delivery platforms of...
Author
Description
MARKETING MANAGEMENT - 8 MANUSCRIPTS IN 1 BOOK, INCLUDING:
1)
MARKETING STRATEGY:
7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research.
2)
BUSINESS BRANDING:
7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling.
3)
DIGITAL MARKETING:
7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting.
4)
SOCIAL MEDIA MARKETING:
7...
Author
Formats
Description
As a business owner, everything you've worked so hard to achieve thus far depends on getting the word out to the right people. Marketing your product or service is detrimental to your survival! With that said, it is not an exaggeration to say that the most important hat a business owner wears is that of marketer. But as entire business degrees and companies have been built around the marketing industry, how could you ever wear that hat for your company?...
Author
Formats
Description
We're told marketing is hard. That it requires months of analysis, weeks of brainstorming, and years of consistent implementation. To succeed in marketing, you need the fortitude of General Patton, the genius of Don Draper, and the cash reserves of Warren Buffet. WRONG. One week. That's all it takes for most small and medium-sized businesses to dramatically improve their marketing. And let's face it, most business owners do very little marketing,...
Author
Publisher
Hachette Go
Pub. Date
2024.
Description
"Brand is everything. Whether you're a real estate broker, a hair stylist, or a contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand--you just might not know it yet. Brand It Like Serhant...
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