Nudge is about choices-how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make-ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources-and show us how sensible "choice architecture" can successfully nudge people toward...

In celebration of the 10th anniversary of the landmark book Freakonomics comes this curated collection from the most readable economics blog in the universe. When Freakonomics was first published, the authors started a blog--and they've kept it up. The writing is more casual, more personal, even more outlandish than in their books. Now they've gone through and picked the best of the best. Here, they ask a host of typically off-center questions: Why...

"The best customer for any business is a happy customer. He returns again and again, brings his friends and relatives, and his loyalty becomes a marketing platform of its own. But growing a loyal base is challenging, and what works brilliantly for one company might backfire on another. Over the last ten years, however, researchers and psychologists have begun to seriously measure what triggers happiness for the first time, and in this revealing look...

"Fumio Sasaki is not an enlightened minimalism expert or organizing guru like Marie Kondo--he's just a regular guy who was stressed out and constantly comparing himself to others, until one day he decided to change his life by saying goodbye to everything he didn't absolutely need. The effects were remarkable: Sasaki gained true freedom, new focus, and a real sense of gratitude for everything around him. In Goodbye, Things Sasaki modestly shares his...