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The must-read summary of Jim Camp's book: "Start with No: The Negotiating Tools that the Pros Don't Want You to Know".
This complete summary of the ideas from Jim Camp's book "Start with No" shows how we all make negotiations every day of our lives and it's important to develop strong negotiation skills. In his book, the author explains why a 'win-win' situation is the wrong approach to negotiations and why all good negotiations start with a "no"....
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The must-read summary of Dave Lakhani's book: "Persuasion: The Art of Getting What You Want".
This complete summary of the ideas from Dave Lakhani's book "Persuasion" shows that persuasion is the art and science of getting exactly what you want. In its highest form, you can use persuasive techniques to position yourself as an expert and to help other people get what they want. In his book, the author explains how persuasion can and must be used to...
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The must-read summary of Chris Brogan's book: "Google+ for Business: How Google's Social Network Changes Everything".
This complete summary of the ideas from Chris Brogan's book "Google+ for Business" highlights how the social network created by Google has more than 175 million users and is tied to the largest search engine in the world. In his book, the author explains how business owners can now use this online business building tool to your advantage....
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The must-read summary of Peter Stark and Jane Flaherty's book: "The Only Negotiating Guide You'll Ever Need: 101 Ways to Win Every Time in Any Situation".
This complete summary of the ideas from Peter Stark and Jane Flaherty's book "The Only Negotiating Guide You'll Ever Need" shows how every aspect of your life is affected by the result of a negotiation at one time or another. In fact, most people spend the majority of each working day engaging...
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The must-read summary of Jonathan Tisch and Karl Weber's book: "The Power of We: Succeeding Through Partnerships".
This complete summary of the ideas from Jonathan Tisch and Karl Weber's book "The Power of We" shows that the key to economic and corporate success in today's complex business world is to build and maintain smart partnerships with individuals, community groups and other organisations. But despite all the obvious advantages of partnerships,...
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The must-read summary of Jill Konrath's book: "SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers".
This complete summary of the ideas from Jill Konrath's book "SNAP Selling" shows that most people you try and sell to today will be crazy-busy — frazzled and run off their feet with too much to do. You've got to allow for this and change the way you sell to align more with how people make decisions today. In her book,...
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The must-read summary of Andrew Sobel and Jerold Panas' book: "Power Relationships: 26 Irrefutable Laws for Building Extraordinary Relationships". This complete summary of ideas from Andrew Sobel and Jerold Panas' book "Power Relationships: 26 Irrefutable Laws for Building Extraordinary Relationships" recognises the importance of building personal and professional relationships to get ahead in the business world. It is easy to contact these people,...
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The must-read summary of Claude Hopkins' book: "Scientific Advertising: How to Develop a Superior Advertising Program".
This complete summary of the ideas from Claude Hopkins' book "Scientific Advertising" presents the scientific approach to advertising, which involves continually testing and comparing advertising concepts to assess their results. In his book, the author explains that doing this is the best way of ensuring that you apply the optimum...
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The must-read summary of Judith Humphrey's book: "Speaking as a Leader: How to Lead Every Time You Speak".
This complete summary of the ideas from Judith Humphrey's book "Speaking as a Leader" shows how you can think, act and speak like a leader in everything that you do. In her book, the author reveals four steps that you can follow to evaluate and improve your leadership skills: think like a leader, follow the leader's script, use leadership...
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The must-read summary of Mike Schultz and John E. Doerr's book: "Rainmaking Conversations: Influence, Persuade and Sell in Any Situation".
This complete summary of the ideas from Mike Schultz and John E. Doerr's book "Rainmaking Conversations" explains that sales conversations which fill the new customer pipeline, win new deals and create new opportunities are based on the RAIN acronym: Rapport, Aspirations & Afflictions, Impact and New Reality....
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This complete summary of the ideas from Julie Bick's book "All I Really Need To Know In Business I Learned At Microsoft" shows that Microsoft is one of the most successful companies in the world, and is often considered to be a shining example of a business that is able to change quickly and effectively to accommodate shifts in the market. The intense, dynamic working environment is filled with highly motivated and hard-working individuals, making...
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The must-read summary of Joseph McCormack's book: "Brief: Make a Bigger Impact by Saying Less".
This complete summary of the ideas from Joseph McCormack's book "Brief" teaches you how to get straight to the point by being concise, clear and brief. According to McCormack, being brief has become a crucial quality in society today. If being brief can and must be applied whenever possible, it is important to master the concept.
There are three main...
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This complete summary of the ideas from Tim Burns' book "Enterpreneurship.com" shows that the days of preparing highly detailed, 100-page business plans are over. In the new economy, change is happening constantly. Therefore, a more flexible type of business plan is required which is concise, flexible enough to permit modifications to be made along the way and focused on one key point — how profitability will be achieved. This is the essence of...
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The must-read summary of Robert Miller and Gary Williams' book: "The 5 Paths to Persuasion: The Art of Selling Your Message".
This complete summary of the ideas from Robert Miller and Gary Williams' book "The 5 Paths to Persuasion" shows that there are five types of decision makers: followers, charismatics, skeptics, thinkers and controllers. In their book, the authors explain how knowing this can help revolutionize your business life: knowing how...
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The must-read summary of Richard Laermer and Michael Prichinello's book: "Full Frontal PR: Getting People Talking About You, Your Business or Your Product".
This complete summary of the ideas from Richard Laermer and Michael Prichinello's book "Full Frontal PR" reveals the "insider secret" of the PR industry; companies are actually better off handling their own publicity than hiring a PR firm. In their book, the authors explain that as long as you...
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The must-read summary of Ed Fuller's book: "You Can't Lead with Your Feet on the Desk: Building Relationships, Breaking Down Barriers, and Delivering Profits".
This complete summary of the ideas from Ed Fuller's book "You Can't Lead with Your Feet on the Desk" shows how the key to excelling in today's world or borderless commerce still lies in building relationships - and you cannot do this from behind your desk. You've got to get out and experience...
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The must-read summary of Tom Hopkins' book "How to Master the Art of Selling: The Best Book Ever Written on Selling & Salesmanship".
This complete summary of the ideas from Tom Hopkins' book "How To Master The Art of Selling" exposes how the best salesmen employ skills that can be easily understood, learned and applied. Examining every stage of sales and selling, from sales calls to initial meetings, follow-ups and long-term strategies, this useful...
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The must-read summary of Gino Wickman and Mark Winter's book: "Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business".
This complete summary of the ideas from Gino Wickman and Mark Winter's book "Rocket Fuel" shows that the best way to grow a business is by linking a "Visionary" up with an "Integrator". While visionaries can see the future they are aiming for, integrators know how to get there. Companies...
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The must-read summary of Barry Farber and Joyce Wycoff's book: "Breakthrough Selling: Customer-Building Strategies from the Best in the Business".
This complete summary of the ideas from Barry Farber and Jocye Wycoff's book "Breakthrough Selling" shows that many people sell products, but not all of them are good at selling. In their book, the authors explain how some of the best salespeople have succeeded by providing outstanding customer service....
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The must-read summary of Brian Dietmeyer and Rob Kaplan's book: "Strategic Negotiation: A Breakthrough 4-Step Process for Effective Business Negotiation".
This complete summary of the ideas from Brian Dietmeyer and Rob Kaplan's book "Strategic Negotiation" shows that negotiating effectively isn't really an art. It is a science or process that can and should be systemised as deals are becoming more and more complex. In their book, the authors provide...
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