Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising...

From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America. What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined...

Hiring and firing are difficult to get right . . . and potentially costly to get wrong both for your career and for the business. Do you really want to take that kind of risk? Business expert Brian Tracy says you don't have to! Hiring and Firing is the indispensable guide you absolutely must have by your side. This handy resource breaks down the simple but powerful strategies you can use to both bring better employees on board and weed the weaker...

A few simple words--the right words--can transform an awkward sales call into a comfortable conversation and a resistant prospect into a happy customer, which is why author Dan Seidman teaches readers to think of influence as something occurring at a level just below the buyer's awareness. Spanning the use of storytelling, humor, emotion-evoking language, and questions that advance the sale, in his entertaining and practical book he demonstrates the...

A NEW YORK TIMES The jaw-dropping exposé on how America's fast food industry has shaped the landscape of America. This fascinating study reveals how the fast food industry has altered the landscape of America, widened the gap between rich and poor, fueled an epidemic of obesity, and transformed food production throughout the world. Eric Schlosser inspires readers to look beneath the surface of our food system, consider its impact on society and,...

"Bestselling author Jon Gordon returns with his most inspiring book yet--filled with powerful lessons and the greatest success strategies of all.Michael wakes up in the hospital with a bandage on his head and fear in his heart. The stress of building a growing business, with his wife Sarah, caused him to collapse while on a morning jog. When Michael finds out the man who saved his life is a Carpenter he visits him and quickly learns that he is more...

"From one of the stars of ABC's Shark Tank and QVC's Clever & Unique Creations by Lori Greiner comes a hands-on, nuts-and-bolts guide to getting a new product or company off the ground and making it a success. Turn your idea into a reality. Become your own boss. Make your first million. Achieve financial freedom. Lori Greiner shows you how. Lori Greiner is one of America's most successful, prolific, and sought-after entrepreneurs. But before she created...

"When Michael Lewis first met him, Sam Bankman-Fried was the world's youngest billionaire and crypto's Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side? In Going Infinite Lewis sets out to answer...

The business world is transforming. Stories of layoffs, bankruptcy, mergers, and restructuring appear in the news every day. When these changes hit the workplace, the actual situational shifts are often not as difficult for employees and managers to work through as the psychological components that accompany them. Indeed, organizational transitions affect people who have to embrace a new situation and carry out the corresponding change.The job of...

Flip Your Script! You've been promoted to leadership—congratulations! But it's nothing like your old job, is it? William Gentry says it's time to flip your script. We all have mental scripts that tell us how the world works. Your old script was all about “me”: standing out as an individual. But as a new leader, you need to flip your script from “me” to “we” and help the group you lead succeed. In this book, Gentry supports and coaches...