Catalog Search Results
Author
Formats
Description
Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles,...
Author
Description
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed New York Times bestseller, Robert Cialdini-the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these...
Didn't find it?
Can't find what you are looking for? Request an item not in the catalog. Submit Request