Everybody writes : your new and improved go-to guide to creating ridiculously good content
(Book)

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BUSINESS
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Format
Book
Physical Desc
xix, 412 pages : illustrations ; 24 cm.
Street Date
2209
Language
English

Notes

Bibliography
Includes bibliographical references and index.
Description
"A hands-on blueprint for reliably creating page-turning content (without pulling out your hair) .In the revised and updated edition of Everybody Writes, veteran content marketer and author Ann Handley delivers expert guidance and insight into the process and strategy of content creation, production, and publishing. With practical, how-to advice designed to get results, this new edition features updated examples and developments, as well as a brand-new chapter on newsletters. In this book, you'll discover: How to attract and retain customers with stellar online communication . How to choose your words well, sparingly, and with an emphasis on honest empathy for your customers. Best practices for crafting credible, trustworthy content that's steeped in the tried-and-tested rules of modern journalism .Traditional marketing techniques just won't cut it anymore. In this latest edition of Everybody Writes, you'll find the strategies, techniques, tips, and tools you'll need to refine and upgrade your content marketing chops."--,Provided by publisher.

Citations

APA Citation, 7th Edition (style guide)

Handley, A. (2023). Everybody writes: your new and improved go-to guide to creating ridiculously good content (Second edition.). Wiley.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Handley, Ann. 2023. Everybody Writes: Your New and Improved Go-to Guide to Creating Ridiculously Good Content. Wiley.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Handley, Ann. Everybody Writes: Your New and Improved Go-to Guide to Creating Ridiculously Good Content Wiley, 2023.

MLA Citation, 9th Edition (style guide)

Handley, Ann. Everybody Writes: Your New and Improved Go-to Guide to Creating Ridiculously Good Content Second edition., Wiley, 2023.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.