Unfiltered marketing : 5 rules to win back trust, credibility, and customers in a digitally distracted world
(Book)

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Main Area
BUSINESS MARKETING SALES
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Main AreaBUSINESS MARKETING SALESOn Shelf

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Format
Book
Physical Desc
xi, 241 pages : ill. ; 23 cm
Street Date
2011
Language
English

Notes

Bibliography
Includes bibliographical references.
Citation/References
Library Journal,,100120, p. 82
Description
"You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. People now want to make their own decisions based on raw footage, real-time updates, and unfiltered live streams. How then, do marketing executives and others gain consumer trust? This book explores a comprehensive five-step process for successfully re-humanizing the digital brand experience and gaining customer loyalty. The future is here, and the future is raw, unscripted, and real if you want to grow your market and have your customers believe in you"--,Provided by publisher.

Citations

APA Citation, 7th Edition (style guide)

Denny, S., Solis, B., & Leinberger, P. (2020). Unfiltered marketing: 5 rules to win back trust, credibility, and customers in a digitally distracted world . Career Press.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Denny, Stephen, 1961-, Brian. Solis and Paul Leinberger. 2020. Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World. Career Press.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Denny, Stephen, 1961-, Brian. Solis and Paul Leinberger. Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World Career Press, 2020.

MLA Citation, 9th Edition (style guide)

Denny, Stephen, Brian Solis, and Paul Leinberger. Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World Career Press, 2020.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.