Customer analytics for dummies
(Book)

Book Cover
Average Rating
Author
Sauro, Jeff.
Status
On Shelf
Main Area
BUSINESS
1 available

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LocationCall NumberStatus
Main AreaBUSINESSOn Shelf

Subjects

LC Subjects
Consumer behavior -- Data processing.
Consumers -- Research -- Data processing.
Data mining.
Marketing research.

More Details

Format
Book
Physical Desc
x, 324 pages : illustrations ; 24 cm.
Language
English

Notes

General Note
Includes index.
Description
Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.

Citations

APA Citation, 7th Edition (style guide)

Sauro, J. (2015). Customer analytics for dummies . John Wiley & Sons, Inc..

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Sauro, Jeff. 2015. Customer Analytics for Dummies. John Wiley & Sons, Inc.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Sauro, Jeff. Customer Analytics for Dummies John Wiley & Sons, Inc, 2015.

MLA Citation, 9th Edition (style guide)

Sauro, Jeff. Customer Analytics for Dummies John Wiley & Sons, Inc., 2015.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.