Erik Synnestvedt
Author
Description
Andrew McAfee, a veteran researcher and writer on the business impact of technology, and the originator of the phrase "Enterprise 2.0," describes its power and tells listeners how to harness it. McAfee weaves together case studies, discussions of technological change, and multidisciplinary research to: show how early adoptees like Google have profited from Enterprise 2.0; specify the benefits that arise when Web 2.0 technologies are deployed; reveal...