Seth Godin

Describes when to support and when to fight corporate systems, explaining how to recognize and drop defunct practices to protect profits, job security, and professional satisfaction. In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt--until they commit to beating the right Dip. Every new project...

"From the bestselling author of Linchpin, Tribes, and The Dip comes an ... little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world."--

Eles falaram que você deveria ajeitar o currículo, cumprir todos os requisitos, se encaixar e seguir as instruções. Eles falaram que você deveria engolir o orgulho e não seguir o seu sonho. Eles prometeram umas bugigangas, recompensas e até possíveis riquezas se você simplesmente aguentasse tudo e fizesse parte do sistema, se só obedecesse às ordens e se conformasse. Eles te venderam dívidas, serviços e programas de reality show. Eles...

Los seres humanos precisamos un sentido de pertenencia. Formar parte de una tribu, pertenecer a ella y aprovecharse de un grupo de gente con ideas similares es uno de los mecanismos más poderosos de supervivencia. Resulta que no deseamos pertenecer únicamente a una tribu, sino a varias. Y si nos dan los instrumentos necesarios y nos lo ponen fácil, nos apuntamos. Las tribus hacen que nuestras vidas sean mejores. Y liderar una tribu nos da la mejor...

The book that sparked a marketing revolution. Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate...

Purple Cow was the #1 bestselling marketing book on Amazon in 2003. Now in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves. Purple Cow taught marketers the value of standing out...

Andi, Kevin and Gasya Athertons are a family and acrobats performing in Cirque du Soleil. Two of them now in their 40s and raising three young children, how do they balance family and circus life?

Seth Godin believes in emotional labor, and voluntarily show up in places where the work is emotionally hard. Dorie Clark explains why we should embrace our diversity and differences.