THE DEFINITIVE BOOK ON THE CHALLENGING NATURE OF PRODUCT MANAGEMENT When consumers use a product or a service, the experience generates an emotion. For those of us who create products or services, our primary focus is on the customer, helping them achieve their desired outcome and attempting to stimulate positive customer emotions. However, in our relentless pursuit of satisfying customer needs, many product people or "makers" fail to spend enough...
2) Playing God
Stripped of his medical license after performing an operation while high on amphetamines, Los Angeles surgeon Dr. Eugene Sands abandons his career, and finds himself crossing paths with a ruthless criminal, Raymond Blossom. Raymond hires Eugene as his "gun-shot doctor", to treat associates who cannot risk visiting a hospital. Lured deeper and deeper into the dangerous underworld and growing too close to Raymond's seductive girlfriend Claire, Eugene...