Marc Abraham
1) Managing Product, Managing Tension: Ways to Manage the Pressure and Uncertainty of Managing Products
Author
Description
THE DEFINITIVE BOOK ON THE CHALLENGING NATURE OF PRODUCT MANAGEMENT
When consumers use a product or a service, the experience generates an emotion. For those of us who create products or services, our primary focus is on the customer, helping them achieve their desired outcome and attempting to stimulate positive customer emotions. However, in our relentless pursuit of satisfying customer needs, many product people or "makers" fail to spend enough...
Publisher
Universal Studios Home Entertainment
Pub. Date
[2009]
Description
Based on the true story of Robert Kearns. The Kearns' were a typical 1960s Detroit family. Bob is a college professor and part-time inventor. When Bob invents a device that would eventually be used by every car in the world, the Kearns' think they have struck gold. But their aspirations are dashed after the auto giants, who originally embraced Bob's creation, unceremoniously shuns him. Ignored, threatened and then buried in years of litigation, Bob...
Publisher
Universal Studios
Pub. Date
[2001], c2000
Description
Jack Campbell, a workaholic Wall Street exec, gets to see what his life might have been like if he'd stayed with his former sweetheart, Kate. Thirteen years after they split up, Jack falls asleep in his posh New York apartment, then awakens to find himself a family man, with his now-wife Kate, daughter Annie and new baby.
Publisher
Buena Vista Home Entertainment
Pub. Date
[2003], c2002
Description
Young Winnie Foster, stifled by the formality of her proper life and her domineering mother, escapes into the woods only to get lost. Her magical summer begins when she meets Jesse Tuck. Jesse is full of life and adventure and Winnie falls in love. The Tuck family has a powerful secret-- a spring that holds the magic of everlasting life. Now Winnie must choose whether she wants to live life as she knows it or drink from the spring.